“It is not what you are that’s holding you back, its what you think you are not.” Denis Waitley The first step in becoming successful in any undertaking is getting over your fear of success. Yes, you read that correctly, I said “fear of success”. Too many people erroneously believe that it is the fear [...]

Too often, beginning marketers are hampered by the inability to begin putting their ideas to work. This is in large part due to the lack of a plan, not by the lack of ideas. Most marketing plans begin with the discovery of the niche. We have to begin by asking ourselves, what constitutes an effective [...]