How To Ensure that Your Sqeeze Page Makes Money

This simple question seems to elude most marketers. The unfortunate thing is that I’m not just referring to beginning marketers. Very many experienced marketers that I am in contact with, simply do not know how to make sure that their websites make money.

While I’m sure that there are many different ways to know whether you are realizing a profit or a net loss, I am going to quickly take you through the steps that I take.

I also want to mention that I cannot go into detail on how to do any of the steps that I outline, there are very many other resources for that. At least this short guide will provide you with a good outline that you can use and refer to.

Step one: You need to know at what percentage your squeeze page is converting.

How do we accomplish this? Your conversion rate is simply a calculation at which the visitors to your site are taking the action that you wish them to take. You need to know how many visits you are getting and how many actions are being taken.

I recommend installing a Google Analytics script. First, visit their site and set up an account. The site will guide you through exactly how to do that. This is the easiest way to gauge the number of visitors that you are receiving.

The second step depends on the action that you wish your visitors to take. If you are selling something, then you just need to know how many sales you made. If you had 2000 visitors on a given month and you sold 40 items then you know that your product converts at 2%. If your product is $50 then you earned $2000 that month.

Now you know whether your traffic generation techniques are profitable or not. You already know that you can afford to pay up to $1 per visitor to break even.

If the action you wish your visitors to take is to opt in to your mailing list, then the calculations are a little more complicated.

If we assume that your squeeze page converts at 50% then your 2000 visitors will result in a list of 1000. We can, however, do a quick calculation base on the success of your one time offer. If your one time offer converts at a modest 5% and it is priced at a modest $10 then your 1000 list members result in 50 sales a month for a $5000 per month income.

I understand that as list builders, we intend to continue to monetize our lists over time. However, if we can be in profit immediately then we know that our business will be a success.

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Internet Marketing and Depression

Have you ever been depressed? I wonder how many internet marketers fall into a depression from lack of success. We begin working in the internet marketing business thinking its going to be an easy journey to success. Then we discover that its not that easy and be begin to lose hope.

It must happen to everyone at one point or another. In fact, it just happened to me. I fell into a complete and utter depression. For about 4 weeks, I was completely paralyzed and unable to work. I sit down at the computer, take a deep breath, get ready to work, log onto my facebook account and there I sit, for hours at a time playing mindless Facebook games.

The problem with depression is not just how we feel, but the paralysis that it creates. One finds it difficult even to do any real work. Most likely this is due to the thinking that it won’t matter anyway. It would just be a waste of time. At least if I play facebook games with my free time, I’ll at least have fun. We need to look into this.

Assuming that I’m even correct, how can we cure this “internet marketers depression?”. I might be dead wrong and it might be a bed of roses for everyone except me. I doubt it.

But let us assume that I am correct and we all go through some kind of depression, despair, hopelessness and the accompanying paralysis. What can we do about it?

I have been able to define a number of possible solutions. But remember that you don’t actually need to have symptoms that are as acute as mine were, try this even if you are only feeling frustrated.

1. Redefine success: Success can be $5000 a month, success can be $200 a month, success can be a single completed article, success can be earning Platinum Status with Ezinearticles. For me, at this moment, success is completing this one blog post. ( I am finding it very therapeutic)

2. Reduce your workload: I have always said that focus is the best way to achieve success. Do not try to build too many websites in many different niches to find the one that is going to work. Use the one that you already have and put everything that you have into it. It will make you feel better, when you relax for the evening realizing that you have written and submitted two articles today.

3. Write it down: If you cannot reduce your workload, you can at least make a list of everything that you are trying to accomplish. You don’t have to do it all in one week, you can spend a night simply writing down all of your projects and the steps that you need to take to complete them. Then, as you slowly complete them and check them off, you will find yourself naturally feeling better.

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10 minutes a day to a high google rank?

I discovered something really interesting a few months ago!

I looked up my website on google in quotation marks. The entire URL, http://www.action-innovations.com/ but in Google search not in the address bar. I found that my site came up under some guy’s blog who just happened to use one of my articles on ezine articles.com in his blog.

This is fine, that is what ezine articles is for. You are free to use any article, almost any way you wish as long as the “resource box” is intact. The resource box is the box at the bottom of the article that tells the reader where to go for more information.

But the interesting thing was that this guys blog, appeared to be nothing but cut and pasted articles. And he ranked higher for my website than I did!

I always teach that there are three main criteria that if you master these, you will always rank higher on google: Many inbound links, relevant content, and changing content. He clearly had the number 3 on the list covered.

How long would it take to cut and paste an article a day into your blog and your done. What…ten minutes a day to high google rank.?

This is what makes blogging so attractive to internet marketers anyway. Blogger, the last time I checked was ranked number 4 on Alexa rankings, which on its own makes the link that much more valuable, plus the ease of adding a new post.

but to drop that down to 5-10 minutes a day…. that makes it especially viable even for busy working people trying to earn a living on line.

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Article Writing: The Elements of Content, Purpose, and Style

Words are the tools with which a writer builds his imaginations and thoughts. Without words, it is impossible to create a masterpiece that all roots from great ideas, feelings and emotions. But such a description will bear expansion. First, is there a difference between writing articles online and writing in print media? As to the medium used and reader influence, yes there are distinctions between the two. But if you will try to analyze everything, English as the universal language used in almost all contents remain in English, just as law is law, science is science, and man is man.

In article writing especially when you’re posting and submitting it online, it is important that you have the following things in mind:

1.Content – Depending on the type of product you choose to market or services you opt to offer, your content must have a close relationship with that of the product/service you’re trying to advertise. In writing an article, the substance must not contain contrasting information. If you’re marketing weight loss products, do not write contents about entertainment, arts, or automotive parts. That is totally off-topic. If you’re taking online money making seriously, you should predominantly focus on your content and the connections you make between your products or services.
2.Establish your purpose or aim – The purpose of writing articles for the web as a way to make money is simple, it is to have something done right away: to evoke some information and have immediate responses or actions from readers. If you know your purpose, your written works can easily call attention to vast readers online.

3.The style – Writing an article needs to have a specific style. If you’re writing for the web, the style must be direct, simple, individual, and personal. Finesse of expression doesn’t have a place in online marketing, but rather depth of impression. It is much easier to convey message to readers if the expressions are made simpler and easier to understand. Keep in mind, simple and easy expressions eliminate misunderstanding and puts off delayed business transactions.

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Robert

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Surefire Ways to Find Ideas for Your Articles

Writing articles on a regular basis can sometimes exhaust you out of ideas that you end up with nothing to write about on your next article. There are some things you can do though to keep the ideas from drying up. Finding ideas for articles isn’t that hard if you know how and where to look.

First, make it a point to read the top blogs or websites related to your blog or website’s topic. What are they talking about? What topics are getting the most attention and comments? Once you determined which topics are currently hot in your niche, choose a topic and build your next articles based on them. Don’t regurgitate the articles from the other blogs. Your articles should be on the same theme but it has to be written from a different take and angle. You can do this by providing your opinions on what’s already been written by others. Or you can expand on an idea of theirs.

Second, be active in online forums related to your niche and take notes on the most popular forum threads. Often, the most recent updates and developments regarding a certain niche are the top stories on forums so joining the discussions also keeps you informed on what’s going on with your niche. Online forums are very effective tools for finding ideas for articles.

Third, watch a movie, surf the television and read a magazine or a book. You never know when the light bulb pops out. It’s better if the movie you’re watching or the book you’re reading is related to your niche but it doesn’t always have to. For instance, you own a website about freelance writing. Now, you are watching a let’s say Sylvester Stallone movie. Your next article could be titled ’7 Characteristics of Rambo That Every Freelance Writer Must Have’. Be creative and learn to relate your chosen niche to just about anything.

In finding ideas for articles, you must be both resourceful and smart. Use every tool or advice you get your hands on.

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List Building Via Squeeze Pages – Better Than Other Marketing Methods?

List building is one of the most important tasks all internet marketers must do in order to be truly successful at building long- term autopilot income. This would identify specific individuals who would most likely be interested in their current and upcoming products. Aside from making internet marketing a little easier, it would also help businesses save money. Entrepreneurs no longer have to spend a large chunk of their resources in marketing efforts to people who won’t buy their goods in the end.

Creating squeeze pages are one of the top strategies in list building. It is not just a simple web page, but it is a creative means of convincing people why they need to avail what you are offering. Aside from citing the benefits they may get, squeeze pages should also contain words that will move people to act. They should not be written in an academic manner, but should appeal more to the emotional side of the audience.

Aside from giving directions as to how others can get your products, there is also an option they can sign up for. They don’t have to purchase any items as of the moment, but if they are interested in getting these items in the future, they will either be e-mailed or some informational packets will be sent to them via conventional mail. Some internet marketers would even throw in some free items like e-books and podcast links. Again, all they have to do to get them is to sign up and provide from needed information.

Using this in list building is far more effective than other means since it would mean that there is a genuine interest for the goods and services. If they won’t avail of these things any time soon, they would possibly do so in the near future. As an entrepreneur and an internet marketer, all you have to do is create a creative email marketing campaign to close the deal.

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A Free Gift for My Readers

This is a post that I’m not going to publicize in any way. If you happen to stumble across it then you should take advantage.

Its a free gift, a short ebook that tells you how to effectively use Pay Per Click without the risk that many marketers warn you about.

Click Here

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My Autopilot Income Accident : Safe Lists Really Can Work!

This might be an interesting note for anyone who believes that safelists do not work.

One day, I was spending time working on other projects: This blog, my weekly coaching program, a few other clickbank products, and even a WSO ( Warrior Special Offer), when I realized something interesting.

A clickbank product that I created about a year ago, was suddenly selling almost every day, and I didn’t have to do anything to make it happen. I guess, to be honest, I had to do something a few weeks earlier.

I spent about an hour reworking my autoresponder sequence that is aimed at selling that product. I reduced the price, and I added a note to the bottom of each of my autoresponder messages indicating that I had lowered the price and included a link to the product.

Then I didn’t think anything of it. There are two reasons why I ignored it after this, one is that I intended to go through the sequence one more time and really try to improve them again. And the other is that I am not even sending traffic to it apart from the odd a “safe list” mailing.

I use List Joe and List Volta. List Joe allows me to send an email to 3000 people every 3 days. That might not sound like very much, but it is precisely the infrequency and limitations of the mailings that give me a higher click through rate that you might think.

List Volta allows me to automatically mail their entire database twice a day. In other words, I don’t even have to do anything, my messages is sent without any effort on my part. I admit, this is the exact opposite of  List Joe , but the success with this plan is the sheer numbers. I sent to about 7000 people twice a day, which means that many recipients are being exposed to my message over and over again.

The best part is that the sales on my products more than make up for the low cost of sending these mailings.

Once again, the keys to success using this plan are:  An autoresponder sequence, a product to sell, and a method of driving autopilot traffic to your squeeze page.   The final step is that I just collect the money.

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The 5 must-have hardware devices for running your online business.

As I build my business, just as there are a number of ebooks and software titles that have been invaluable, I have also found that there are a few physical gadgets that I couldn’t do without. This is not to imply that if you do not have the funds to acquire these things that your business will suffer. But I do want to help you to set goals for your online income.

Sometimes, we are not willing to pay the price for our success because we don’t have a very clear reason for why we are doing it. For me, one of the reasons for wanting to build a successful business, was so that I could run a successful business. And I could own all the toys that went with it. I simply decided fairly early while building my business that I would invest back in my business.

This include hardware as well as software. So here are a few things that I just know I couldn’t do without anymore.

1. A Laptop: I know this one is a little expensive. But if you are going to need a computer anyway, try your best to make it a laptop or a net book. I can build my business while watching TV with my kids or at my local Mcdonalds if I need to get out of the house.

Being far more versatile in that way than a desktop version, a laptop will literally allow you to build your business that much more quickly.

2. An Ebook Reader: Mine happens to be a fairly inexpensive pdf only reader with no backlighting capabilities. But it is also half the money of a Kindle or Sony. The benefit of this gadget is that I can transfer my ebook purchases to my ebook reader and read them whenever I normally get a chance to read: In a waiting room, before bed, while traveling anytime a normal person would read a fiction book, I’m reading about how to improve my business.

3. An External storage device: Some people refer to them as external hard drives but whatever you want to call it, you don’t want to be without one. The one that I use is 650 Gigabytes. This, I must admit, is way more than I need. But it was a fair price and holds not only my business material: Software, ebooks, videos and other learning material. But it also holds my personal data: Music, family photos and videos.

If you are going to follow my number one recommendation, get a laptop, then you especially need an external storage device because Laptops are still prone to breakdown more easily than desktops. You do not want to take the chance of losing all the valuable business tools that you have invested in over the years.

4. Wireless Headphones: This is certainly the cheapest and most accessible. Listen to your business related MP3s while doing other things around the house.

5. An MP3 Player: This is easy enough since most people have this already. Just make one minor modification, stop listening to music with it. Find some good business related mp3s, load it up into your mp3 player and go for a walk or a run. I love it, and I literally do that almost every night after the kids go to bed.

So there you have it. The five devices that I couldn’t live without anymore. Take away my cellphone, even my television and any other distractions from building a successful business, as long as I’m building my business I’ll be fine.

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Search Engine Optimization- Traffic Through Backlinking

One of the methods that I use to try to improve traffic to this blog is by adding backlinks.

In case you are not sure, a backlink is simply, what you are probably already thinking, placing links on other high ranking sites that lead to your site.

The most effective backlink is one that comes from another site that has a similar topic, or niche of your own site. This is most effective when the site is a higher ranking site than your own and also when the link is one way. In other words, you do not link back to that site in return.

What is the best way to build links to your site that will look as genuine as possible? The easiest way to start is to post in forums.

Your first step is to find an active forum, register as a user, then create a user profile with a link to your site. This will be visible to other forum users who wish to see your profile and, most importantly, it will be visible to the search engines.

Next, start posting.

Create your signature file and start to make some posts. You can attempt to answer someones question, comment intelligently on a previous post, or just thank someone for an interesting or helpful post. Most forums have ‘dofollow’ links which ensures that your posts will be picked up by the search engines. Make your forum posts interesting, informative, and if possible, entertaining.

Write Articles

Clearly, this will also help to boost your site in the search engines. Create a good article about 300-400 words and submit to the article directories. My preference is Ezinearticles.com, because it is the highest ranked article directory, and as a result, will give you the best boost in the search engines.

Social Bookmarking

Social bookmarking sites are sites that allow users to place links to websites that they like. It is possible to purchase software that will do this for you automatically, but this is far less effective. There are two reasons for this, they often use lower quality sites, and the site moderators can often recognize links placed by software. They will then be removed and your account deleted.

No matter what you do, take the time to do it right. You will be rewarded down the road for hard work and perseverance, not for taking shortcuts.

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