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The Best Ways to Kill Your List With Ad Swaps

I have to admit that I have some experience with killing my list with ad swaps. There is a dark feeling associated with realizing that thousands of people who once trusted you with their businesses, now regard you as nothing more than a “spamming jerk”.

What did I do that was so wrong? There is one main things to keep in mind if you are going to use ad swaps to build your business; Successful Ad swapping is the single best way to bring a lot of traffic to your site but it is also a very good way to misplace the trust of your valued list members.

As a result, I have written a short instruction manual to show you how you can kill your list with ad swaps.

  • Send two or more ad swaps a week: Different people have different ideas about how many is too many ad swaps. Some say that it is more than one swap per month, while others think that one a week is acceptable. However, there is no one in the business that I respect and trust, who would suggest that any more than one a week is acceptable.

    Consider what you would think. Do most marketers send you good, free, valuable content twice a month or more? Probably not. Therefore, no one should send ads more than once a week either.

  • Don’t get on the list of your prospective partner before your swap: I discovered this one by accident. I agreed to swap with a guy, so far so good. The problem is that I discovered that he was sending at least 5 adswaps per day. I understand that his list is his business, but if I’m sending from my more responsive list to his less responsive list then I’m losing out.

    Even if our lists are the same size if he sends 5 a day, then how many can his list members reasonably click on? Certainly not all five. This could have been avoided if got on his list ahead of time. Since we usually agree to adswap weeks ahead of time, I would have had his squeeze page information ahead of time. If I had signed up for his list earlier, I would have seen his marketing approach and could have politely opted out of our deal.

    When I started doing adswaps, I doubled the size of my list in about 4 months. Then I got carried away. I got greedy and I paid the price.

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    This entry was posted on Thursday, July 1st, 2010 at 12:49 pm and is filed under List Building. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

    • One Response to “The Best Ways to Kill Your List With Ad Swaps”

    1. Hi Robert
      What a really interesting article on Ad swaps, these seem to be the ” Thing of the Moment” at the minute, but, as you’ve pointed out in your article if you get too greedy you can lose out.

      Like your site very professional and smooth, will pop back again sometime to find more nuggets of information.

      Terry

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